Justin Chong
Communications Designer
As a Communications Designer, I craft strategic, human-centric solutions that make complexities simple
Infographics
Print/Digital/Interactive
Visual Storytelling
Art Direction
Branding
Editorial
Let's work together
Interested to see more of what I have? Drop me a message to find out more
About Justin
Justin Chong
Communications Designer
Justin is a communications designer with 5 years of experience specializing in infographics, illustrations, and branding. As a visual storyteller, he brings a fresh, marketable approach to his designs, ensuring they are engaging, human-centric regardless of language, and effective for marketing and calls-to-action.With a strategic and organized mindset, Justin ensures every project is well-documented, carefully managed, and delivered on time. His design style is defined by balance, consistency, and the ability to convey stories clearly and compellingly. His attention to detail and adherence to brand identity allow him to excel in creating corporate assets, marketing materials, and impactful infographics. Always staying updated with contemporary design trends, he continuously sharpens his skills to remain innovative and relevant.As a collaborative team player, Justin has successfully led numerous projects in academic and professional settings, consistently producing exceptional work while remaining open to feedback. Additionally, he is a self-starter who launched two successful side businesses, Brench Design (handmade crafts) and Bake_ed (home-based bakery), further honing his skills in entrepreneurship, customer relations, and product development.
Experience
aetos Communications
Feb 2024 - Current
Graphic DesignerInterContinental Singapore Robertson Quay
Jul 2023 - Feb 2024
Design & Social Media ExecutiveTwoSpuds Pte Ltd
March 2021 - 2023
Marketing & Communications DesignerDoctorxdentist Pte. Ltd.
May 2020 - Feb 2021
Graphic DesignerThe Press Room
Dec 2019 - March 2020
Graphic Designer (Part time)Invade Industry Pte Ltd
April - August 2019
Graphic Design InternAviation One Pte Ltd
Jan 2017 - June 2017
Product Development ExecutiveRoxwell Pte Ltd
Oct 2016 - Jan 2017
Graphic DesignerMeka 3D
March 2014 - July 2016
FreelancerDesignRete
March 2014 - August 2014
Temporary Teaching Assistant
Education
LASALLE College of the Arts
August 2017 - 2020
BA (HONS) Design CommunicationNanyang Polytechnic
March 2011 - April 2014
Diploma in Industrial Design
Skillsets
Adobe Creative Suite (Illustrator, Photoshop, InDesign, XD, After Effects, Premier Pro, Lightroom)
Figma, Canva, CapCut
Wordpress, Carrd, Notion
3D Modelling & Animation (Blender)
Other Skills
Brush Illustration
2D/3D Product Sketching
Photography & Videography
Project Management
Event Operations
Prototyping (Plastic & Wood-working, 3D Printing)
Craft (Machine Sewing, Product Design, Cotton & Leather)
Culinary (Catering, Baking, F&B Procurement & Inventory Management)
Certifications
WSQ Basic Food Hygiene Course
Valid 2022 - 2027
Food Safety Course Level 1LASALLE College of the Arts
March 2021
User Experience (UX) and User Interface (UI): An Accelerated Programme
Volunteer work
In addition to his professional work, Justin has significant volunteer experience as an Assistant Area Commissioner for Youth Programmes at the Singapore Scouts Association. He has led teams to accomplish operational objectives during camps and community events, mentored youths in developing both soft and hard skills. These experiences have further enhanced his leadership, collaboration, and program management capabilities.
Appointments
Jan 2024 - Present
Assistant Area Comissioner (Youth Programmes)Jan 2020 - 2024
Area Leader (Scout Section)Feb 2015 - Present
Scout Leader, Colugo Scout Group (Open)
Latest Contributions
National Patrol Camp XI
Nov 2024
Event Brand Design, Head of F&BSouth Area Scout Leadership Camp
June 2024
Course Director, Head of F&B
Health City Novena
Commissioned by Inspireo Media Pte Ltd. for Tan Tock Seng Hospital
Introduction
Health City Novena is the integrated healthcare master plan development in Singapore where care and community both take centrestage. It aims to shape the future healthcare model of Singapore, anchor the Regional Health System to enhance the health of all in Central Singapore and ultimately empower people via a new mode of active and healthy living for everyone.
Understanding the Brand, Identifying the Art Direction
The project involved creating detailed illustrations of Health City Novena, ensuring precise alignment with the actual architectural plans. Before beginning the illustration work, I conducted an in-depth analysis of the brand identity and positioning to ensure consistency.Subsequently, I explored various art direction concepts, leveraging Pinterest as a source of inspiration. This process led to a modern design approach that blends illustrative techniques with real-world aesthetics, enhancing the overall visual appeal and alignment with the brand’s vision.
First Draft
After identifying key design considerations, a preliminary draft of the map was created with partial details. This iterative approach enabled both the client and me to identify and address any discrepancies, particularly those related to the alignment with real-world objects and renders.In addition, a storyboard and corresponding artwork were developed to visualize the animation flow. This provided the client with a clear framework to guide the animator in preparing the animation for the final deliverable.
Final Deliverable
The final deliverable was a four-part visual series, featuring maps at varying scales. The sequence begins with an overview of Health City Novena’s (HCN) location within Singapore, followed by a regional perspective, a closer view of the surrounding vicinity, and finally, a detailed illustration of HCN itself.Each map was designed to seamlessly convey HCN’s four core design philosophies: Care, Continuous Learning & Development, Community, and Connectivity, providing viewers with a comprehensive understanding of the institution’s values and vision.
National Patrol Camp XI
Contribution to the National Patrol Camp XI 2024 by the Singapore Scout Association
Introduction
The National Patrol Camp 2024, taking place from 13 - 19 November, is an event that promises an unforgettable experience for scouts across Singapore, designed to inspire curiosity, foster learning, and encourage personal growth. As part of the core organising team, my role included the overall design of the event and its collaterals.
The event design process commenced in early March 2024, starting with the creation of the primary logo and its subsidiary logos. Drawing from my experience as a scout leader, I conceptualized the design around the essence of patrol life—a foundational scouting experience where groups of eight bond and collaborate during camp.The National Patrol Camp XI (NPCXI) is hosted at Sarimbun Scout Camp, Singapore’s premier outdoor adventure venue for youth of all ages to immerse themselves in outdoor living. A distinctive feature of the camp is the triangular roof of its multi-purpose hall, which inspired and informed the key visual elements of the event’s design, anchoring it in authenticity and context.
About the Design
The design centers on camp life, featuring Sarimbun’s iconic Multi-purpose Hall, tents representing four camp areas,and a rising sun symbolizing camaraderie, challenge, and adventure. Vibrant colors and geometric illustrations create adynamic, memorable emblem for the camp.
Collaterals
Collaterals include the event logo, embroidery patches, scarf, T-shirt, Camp brochure, Certificates, various banners and posters. The main aim, to create a cohesive visual identity that represents the event, its learning objectives and the spirit of Scouting.
Digital
In addition to overseeing the camp’s overall design, I served as the head of catering, managing F&B operations for the event. This role encompassed responsibility for food ingredient management, procurement, and meal preparation for 450 participants. I also led a team of 12 scouts, aged 13 to 16, ensuring timely and safe meal preparation while fostering their teamwork and leadership skills.To support these efforts, I developed a dedicated website providing participants with essential resources, including meal schedules, food safety guidelines, kitchen tutorials, and recipes. This digital platform enhanced the camp experience by equipping participants with the knowledge to ensure a comfortable, enjoyable, and safe environment.
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The most worth-while thing is to try to put happiness into the lives of others