1st ASEAN Seaboree
Branding, Event Design, Print, Illustrations | Pro Bono project for the Singapore Scout's Association
The 1st ASEAN Seaboree (@Seaboree) is an event organized by the Singapore Scout Association that aims to bring together Scouts of all ages to foster friendship, to learn and experience Sea Scouting in an enjoyable yet engaging environment.
Based at Sarimbun Scout Camp, the Seaboree includes a wide range of adventurous water and land activities, and several off-site events such as the Seaboree Regatta and recreational water-sports. The event begun on 6 december and ended on 9 december 2019, with over 300 local and regional scouts.
About the Project
With less than 3 months to go, the project was kickstarted with a fresh, energetic branding that is practiced on all collaterals and social media platforms. Responsible for the overall art direction and designing, I worked with the communications team and the main committee to create required collaterals for both online and physical platforms. Taking control of the event's Instagram page during the course of the event, I used a combination of photos, instagram-stories, instagram-live to replicate the brand emotion on the socials.