Working with Asia Practice, I helped transform their firm profiles into more professional, corporate and editorial-led communications. The refreshed approach gave the firm a stronger platform to present its expertise and position itself confidently within the region and beyond.
The profiles place a strong emphasis on white space, typography and large-scale imagery, creating a clear hierarchy while allowing Asia Practice's work to take centre stage. The editorial structure brings together the firm's story, accolades, people and capabilities within a consistent visual system.
Large visuals also help connect the content to the places and markets Asia Practice operates in, strengthening the relationship between its expertise and regional presence.
Over time, the work has helped establish a more consistent and deliberate approach to Asia Practice's communications, allowing the identity to evolve alongside the firm while remaining recognisable.
In 2026, Asia Practice celebrates a decade of continued growth. To mark this milestone, I created a supplementary anniversary identity that complements the firm’s master brand and reflects how far it has come.
Linear accents draw attention to the logo, while an uppercase geometric sans-serif typeface carries the message “Celebrating One Decade”. The result brings a fresh, celebratory look while staying true to the existing brand.
I extend the anniversary identity across website graphics, email signatures and commemorative gifts, including a NETS FlashPay card with an accompanying gift card.
Combining the anniversary identity with elements of the master brand creates a consistent look across each application, bringing the celebration into everyday use and keeping it “close to heart”.
