Working with Asia Practice, I helped transform their firm profiles into more professional, corporate and editorial-led communications. The refreshed approach gave the firm a stronger platform to present its expertise and position itself confidently within the region and beyond.
The profiles place a strong emphasis on white space, typography and large-scale imagery, creating a clear hierarchy while allowing Asia Practice's work to take centre stage. The editorial structure brings together the firm's story, accolades, people and capabilities within a consistent visual system.
Large visuals also help connect the content to the places and markets Asia Practice operates in, strengthening the relationship between its expertise and regional presence.
Over time, the work has helped establish a more consistent and deliberate approach to Asia Practice's communications, allowing the identity to evolve alongside the firm while remaining recognisable.
In 2026, Asia Practice celebrates its 10th anniversary, marking a decade of continued growth and providing another opportunity for the brand to reflect how far the firm has come.
