The SG60 Singapore International Jamboree brings together over 1,000 Scouts, unit leaders and international volunteers from 17 nations at Sarimbun Scout Camp from 18–23 November 2025. Organised by the Singapore Scout Association, the event celebrates Singapore’s 60th year of nationhood through outdoor adventure, skill-building and cross-cultural exchange.
In early 2025, I come across the Jamboree’s original logo and see an opportunity to build on it. I reach out to the communications team, who welcomes my contribution to the event’s visual identity.
I begin with a recruitment poster encouraging Scouts in Singapore to join the Jamboree. This becomes a starting point for exploring colours, typography and shapes that complement the existing logo and establish a broader visual language.
Geometric forms, an adventurous typeface and bold colours come together to create a playful, energetic identity that connects with young people and captures the spirit of the Jamboree.
I develop a brand guide to ensure the SIJ identity stays consistent across teams and applications. It defines how to use the visual elements and establishes CMYK and Pantone colour specifications to support print production and merchandise.
With the visual language approved by the main committee, the guide provides a shared foundation for the next stages of design.
One of the first collaterals I create combines the camp booklet and camp pass into an 8-fold A6 brochure. Designed for local and international participants, it brings together a campsite map, activities in and around camp, the programme schedule, helpful tips, a welcome message, emergency contacts and an interactive bingo game. A dedicated section serves as the camp pass, with space for an identity sticker.
The campsite map is one of the most engaging and challenging parts of the project. Working in Adobe Illustrator with reference photographs and maps, I illustrate the camp’s structures, people and surroundings in isometric projection. The result gives participants a sense of the campsite’s scale and layout while presenting practical information in a lively, accessible way.
Sarimbun Scout Camp’s distinctive wooden gateway, reminiscent of Jurassic Park, provides a striking canvas for the Jamboree’s welcome entrance. I dress the structure with colourful graphics to greet participants and create a photo spot for attendees.
The design combines SG60 elements and the event’s branding with familiar Singapore icons, including the Merlion, orchids and traditional shophouses. Multilingual greetings complete the entrance, celebrating Singapore’s identity while welcoming Scouts from around the world.
To help participants navigate an unfamiliar campsite, I design information blocks positioned around the grounds. Each displays maps of the surrounding area or the entire camp, alongside nearby activities, amenities and essential safety information.
Standing at least three metres tall, the blocks double as distinctive landmarks, making guidance easy to spot throughout the campsite.
I extend the Jamboree’s visual identity across signs and notices that support safety, navigation and programme activities. These include directional signs guiding bus drivers through the campsite, room signs, and backdrops and booth graphics for the Global Development Village (GDV), bringing a consistent look to practical information and activity spaces.
I also created a microsite to give attendees free, easy access to essential Jamboree information in one place. It brings together live weather updates, programme schedules, notices and background on the event, helping participants stay informed and connected throughout the camp.
Designing and directing SIJ2025 is a rewarding opportunity to explore my creative boundaries. Through this pro bono project, I work across small and large formats, coordinate with SSA stakeholders and vendors, and uphold a consistent visual identity throughout the event.
Beyond design, I serve as Head of Programmes for a South Area subcamp, planning and running activities and taking on the role of emcee to keep participants engaged. Looking after the Cambodian contingent also gives me the chance to build friendships with Scouts and young people from Cambodia.
Together, these experiences deepen my appreciation for the impact of non-formal youth education and the role Scouting plays in connecting people across cultures to build a better world.
